Сохранение узбекской культурной идентичности через язык и традиционный костюм в эпоху глобализации
Keywords:
Uzbek costume, cultural distinctiveness, linguistics, vocabulary, globalization, cultural practices, digital tools, younger generation.Abstract
This paper examines the contribution to the Uzbek language and
national costume to upholding cultural identity amid globalization trends.
It investigates how linguistic terminology and clothing components
embody the historical, societal and cultural facets of the Uzbek nation.
Contemporary issues are discussed: societal digitalization, the impact of
global fashion and shifts in value orientations among the younger generation. Based on empirical data and real-world cases, recommendations
are formulated for safeguarding identity via educational programs,
innovative design approaches, electronic repositories, and cultural events.
Emphasis is placed on an integrated method that merges heritage with
modern technologies for long-term protection of national traditions.
Furthermore, current digital projects are reviewed, including the national
artificial intelligence system for the Uzbek language, as well as designers’
works incorporating traditional motifs into global fashion
